Rosa's Thai Cafe give their verdict...

by Collins Team

Posted on 2017-03-01 11:15:05

We caught up with Punky, Sales & Marketing Manager, for popular and fast-growing casual dining group, Rosa's, about their first 3 months with Collins:

Rosa's is a Thai café first born in the East and raised in the East End. From a humble street stall in Brick Lane, to restaurants across London, we offer honest helpings of Thai food with a modern twist, courtesy of British husband and Thai wife team, Alex and Saiphin Moore.

We met the Collins team a few months back, when we had 7 restaurants and were entering a year of exciting growth. We used to work with a more traditional table management system that was able to manage our table bookings but only to a pretty restricted level. The reason for bringing in Collins was to have a much more flexible booking process across our different sites, on different days, between certain times. As well as this we wanted to encourage group enquiries and tighten the efficiency of our group booking process in terms of customer communication, pre-ordering and deposits. 

After just 3 months with Collins we have noticed a remarkable improvement across all aspects. The sheer volume of bookings and enquiries in from our own website/marketing has dramatically improved, instantly giving us a clear ROI for the system. As well as this, the online pre-ordering system and online deposit system made us so much more efficient internally and a much-improved customer journey when booking with us. Win, win. The smart and easy enquiry management centre has also allowed us to convert more of our enquiries in, and give us greater visibility across the business. Just a few months into Collins we hit Christmas and it was an absolute game changer for us. More bookings in, increased conversion and better customer experience!

We also love the Collins' approach to working with our business both from a marketing point of view but also their open mentality to integrating with other parts of our business such as EPOS and CRM. Being able to work with Collins on a "one ecosystem" strategy placing the data we collect in Collins at the centre of that, has not only been so refreshing but also fundamentally important as we look to grow this year.

Growing from 3 to 17 sites with Collins...

by Collins Team

Posted on 2017-02-24 15:40:00

Brewhouse & Kitchen are a group of 17 national venues that offer all day dining, drinking and beer experiences. We started working with them when they had 3 sites and just 15 months later they stand at 17, with more in the pipeline. They describe their experience as: "Whether you are popping in to sample our latest seasonal brew, a quick after work glass of wine or G&T, having dinner with friends, or learning how to brew beer on our legendary Brewery ‘Experience Days’, we want you to have a great experience, and to come back again and again."

We caught up with Founder and Director, Simon Bunn, to get his views on Collins

All at Brewhouse & Kitchen have been impressed with the usability of Collins; focusing on delivery of all enquiries to confirmed booking, is paramount. During the Christmas period our LFL sales grew by 14.77% in large part to our use of Collins. The transparency of each booking allows remote understanding of performance and improvement required. This is the third booking system we have used and by far the most flexible and focused on delivery of ease to the guest visiting the Pub or Restaurant. We have seen the value of Collins and continue to drive sales via the facilities it provides, including, Collins Pre Orders, Collins Pay and Deposits, Table planning, enquiry reminders & loads more! I would recommend you seriously take a look at what Collins can do for your business.

Viva Wahaca!

by Collins Team

Posted on 2017-02-02 19:17:54

Collins has been on a great journey with Wahaca, of course a group that used to be solely walk ins. We have worked closely with the Wahaca team to identify, at first, the notion of group booking enquiries in certain sites to see the potential uplift in business. One year later we have rolled out to the full estate and asked Emily, Group Sales and Marketing Manager, on their experiences with Collins to date....

"Wahaca has historically been a restaurant which thrived on a largely walk-in only policy. Introducing some bookings across the group due to demand as we moved outside of London was a big step, and after taking it tentatively and trying different booking systems, we’ve rolled out Collins across all branches. The flexibility that Collins allows through its enquiry management features were key to getting buy-in internally and maximising trade, allowing our GMs to maintain some control and discretion for larger group bookings which can have such an impact on a service, whilst concurrently catering for smaller group bookings ticking along in the background and receiving instant confirmation at the times that suit the business.

Taking bookings out of overloaded site email inboxes and calendars and into one system has also allowed for previously inaccessible reporting, visibility and accountability across the group which was previously locked into each site’s Outlook. The pre-order and card authentication features have really helped us over Christmas, and of course taking reservations has helped us grow our local email databases for each site.

The team at Collins are incredibly quick to support us when we have questions or needs – big or small – and are always open to taking on our feedback for fixes and improvements, making the system feel like an ongoing collaborative effort from them and all their clients to make the it the best it can be. The granular degree to which you can adapt the system to work in a bespoke way for your business is far beyond what we’ve have seen any other systems offer, from the appearance of the booking widget on our website, to the hour by hour online booking availability of certain tables on certain days in certain scenarios, to the wording of your own marketing opt-in message."

Be At One enjoy bumper Xmas!

by Collins Team

Posted on 2017-01-10 09:28:38

The popular cocktail and party bar chain, Be At One, who operate over 30 bars across the country joined Collins in June 2016. The main aim was to help improve the customer booking experience, implement some booking automation to give live availability and increase conversions of their enquiries.

The real test was to come over their busy Xmas period when 10'000s of enquiries come in across all their sites. The noises have always been positive both from a customer feedback element and the bookings and sales teams but did this really have an affect on the bottom line?

Danielle Myers, Head of Sales, let us know how Dec/Xmas went;

"The use of Collins has definitely helped improve our overall guest experience, eliminating complaints and generating a higher increase in conversion of pre-booked and pre-paid revenue. We especially saw this during the Christmas period, with an overall increase of 56% in pre-booked guests compared to last year, which I believe Collins hugely contributed towards achieving . We are thrilled!"

Let's get casual (dining)....

by Collins Team

Posted on 2016-10-24 10:55:16

Due to Collins' array of features such as enquiry management, pre-ordering, deposits/payments, function sheets and more, Collins has become a hit in the casual dining world as these types of restaurants need more than just auto-confirm/floorplan technology.

We are delighted to have recently added Rosa's Thai Cafes to the Collins family. This group of 8 Thai restaurants in busy London hubs have expanded quickly - born in the East and raised in the East End they celebrate their homeland and home by serving punchy Thai food with ingredients sourced as locally as possible.

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Collins is also the reservations platform of choice for the new Ping Pong site in Covent Garden. Ping Pong have the requirements of a normal restaurant but also wanted to manage their dim sum and cocktail masterclasses as well as party and xmas enquiries. Collins provided them with one solution to manage everything in one portal. We are super excited to start working with this exciting and established restaurant chain.

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Oakman Inns Feedback...

by Collins Team

Posted on 2016-09-16 13:49:35

Oakman Inns are one of the fastest growing pub groups in the UK now operating 14 pubs in local areas. Recently winning the below Publican awards:

Best Pub Employer of the Year 2015 winner - Publican Awards

Best Community Pub Operator 2015 winner - Publican Awards

Best New Pub/Bar 2015 winner - Publican Awards (The Beech House, St. Albans)

We asked Hannah, their Digital Marketing Manager for some recent feedback and were delighted to get the below;

"Being able to view and manage the bookings for all our restaurants through one system has allowed us to work more efficiently at all levels within the business, whether it’s taking the booking or initial enquiry at site or reporting and forecasting across multiple venues at once. The functionality of Collins Pay and Pre-Order makes dealing with bookings of all types seamless and allows both our teams and customers to manage these requests at a time that is convenient for them. The Collins Team are always receptive to new development suggestions with the system evolving and improving every month and it has been great to see some of the suggestions from our managers be implemented and improving the user experience."


Growing with clients...

by Collins Team

Posted on 2016-07-27 13:42:53

Dirty Martini were two bars when they took on Collins 2 years ago. We have been delighted to be such a pivotal part of their recent growth, seeing them now have 10, with more in the immediate pipeline. Dirty Martini moved over from a traditional restaurant booking platform, which enabled them to improve enquiry conversion rates and improving their customer flow from enquiry in, to deposit, to confirmed booking. Faye Catchpole, Sales Manager UK, stated that "pre-booked business equates to 45% of overall sales, climbing up to 61% around December and Collins has been a fundamental reason why we continue to grow, continue to increase pre-booked business and improve our customer journey."


Brewhouse Bar & Kitchen, a casual dining pub/bar/restaurant concept had 2 venues when they signed with Collins 15 months ago. They have seen incredible growth now at 15 sites across the UK. Collins was brought in to improve their real-time table capabilities and improve their group and party business including pre-ordering and deposits. We have looked at a complete "global" view with Brewhouse, working with their team on a full "booking policy plan" which will be implemented across the group in the coming months. We are excited to continue being part of their rapid growth.

Delighted to welcome Be At One & Young's

by Collins Team

Posted on 2016-07-27 10:36:32

We are utterly thrilled to welcome one of the largest bar groups and pub groups, Be At One and Young's to the Collins family.

Be At One operated over 30 party bars across the UK with a rapid expansion rate. They operated their venues using an in-built CMS enquiry tool but soon saw that they needed to move to a more comprehensive system to improve their customer journey as well as their own efficiency, operating processes and conversion rates. The Collins Team input an 8 week plan to roll out and train all venues as well as working with the Be At One team to put in processes such as mid-week auto-confirm bookings and deposits/card authentications using Collins Pay to revolutionise their operations. Digital Marketing Manager, Giles, said; "We are thrilled to move over to Collins. I've long admired their system and the internal feedback from our sales and reservations team has been immediately positive. We are sure conversions are going to soar and we are excited to constantly look at ways to improve our customer journey from landing on our site to showing up on the night; we know Collins is our perfect partner for this."

Young's are one of the largest and most respected pub operators in the UK. Having used a more conventional restaurant booking system for a number of years, the Young's marketing and operations teams knew that Collins was a solution to cater for their whole business. Groups, private hires and more casual bookings are an important area of growth for the company and they wanted a system to help pull everything together into one central system. The Collins team implemented a 5 months training and set up schedule to roll out to their 150+ pubs across the UK. The feedback from the pub GMs has been overwhelmingly positive since launch and we are excited to continue to work closely with the Young's team on improving their processes and their digital booking journey for their customers.


We love all feedback...but especially this!

by Collins Team

Posted on 2016-05-12 13:50:03

We have worked with Marylebone Leisure Group for just over a year. They operate busy restaurants and bars in and around London. Recently asking clients for some honest feedback, we were delighted to get the below from Gloria, their Events Manager:

"I had never used Collins before when I joined,  but it was very quick to learn, very straight forward and has everything you need. It’s very easy to manage bookings, the email feature is very good for quick communication with clients, the pre-orders and payments are great and the possibility to pull a report/function sheet for every single booking/event makes it very easy to communicate with the ops team and deliver the event smoothly.


The ticketing feature is also amazing! Very detailed and easy to use plus the event will appear on the DesignMyNight website, which has a lot of viewers and gives it great exposure helping with ticket sales. We did a New Year's Eve event at our Farringdon bar, Barsmith last year; we only uploaded it 2 weeks before and thought we were quite late but we sold out...all thanks to the traffic from DesignMyNight.

I also really like that it’s in constant development – new features and improvements are being added constantly"


A hippo has entered the building...

by Collins Team

Posted on 2016-05-10 15:24:21

After much talk and speculation, the founders of the hugely successful Geronimo Inns pub group, Rupert and Jo Clevely, have embarked on a new venture; Hippo Inns. In their words, "At Hippo Inns we believe and want to ensure, that our pubs are the best and one of a kind within the neighbourhood. We want our pubs to be the hub of the local community, a home away from home for our locals where food, drink and service are always exceptional."

We expect huge things from this exciting new pub group and after they looked at all the other main booking systems on the market, we are delighted to welcome them to the Collins family! We feel like a pig in mud. (What do hippos enjoy?)


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A successful couple of weeks...

by Collins Team

Posted on 2016-04-02 16:53:59

A few weeks after crossing the 600 client mark, we are delighted to now be over 650; with news of the Collins revolution spreading across the UK.

We are super pleased to welcome The Jam Tree Group to the Collins family. The Jam Tree Group operate two Jam Tree venues in Chelsea and Clapham, as well as a new party restaurant, Fu Manchu, in Clapham. 

March also saw successful trials leading to roll outs at the ever-popular Riley's Sports bars and the multi-faceted Barworks Group. We had been trialling Collins in two of Riley's busiest sites for a few months and positive results have led to a roll out to their other UK sites. We have been working with the cocktail bars 5CC, part of Barworks for 12 months. The rest of the group that includes party bars, pubs and casual dining sites are now coming onto Collins too.

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Finally we welcome Yummy Pub Company to the Collins family; A fantastic group of 6 boutique, London pubs. Formerly on a traditional restaurant software, they saw the addition of our enquiry management, pre-ordering system and payment system the step up they need to manage the complete flow of bookings and enquiries into their pubs. We look forward to being part of their growth!

Roll on April......

600 clients and counting...

by Collins Team

Posted on 2016-03-23 16:21:56

We are delighted to cross the 600 mark; just a few years after launch! Below are some our wonderful clients. We cater for some of the largest national groups as well as the best client too big or too small for us.

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Voted Top 50 Disruptive Company in UK

by Collins Team

Posted on 2016-03-08 14:51:33

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The DesignMyNight and Collins team were delighted to be voted one of the Top 50 disruptive companies in the UK. The award was given by RealBusiness and represents the "companies we believe are going to drastically change the way complacent industries operate". The judges were really enthused about Collins and how we have completely changed the bar/restaurant/pub booking arena in the UK.

Collins Pay and Pre-Orders Launch

by Collins Team

Posted on 2016-01-08 14:59:46

The Collins team are delighted to announce the launch of Collins Pay and Collins Pre-Orders.

Collins Pay allows you to:

  • Take PCI compliant payments from within Collins, either over email or over the phone

  • Authenticate cards over email or over the phone; the new way to take deposits in the industry. Why bother with the hassle of taking deposit payments then having to transfer them back on the night? Simply authenticate the card and if the customer does not show you can instantly claim the money back with one click

  • Take a payment or card authenticate at the point of booking - Improve the customer journey and massively increase your efficiency by auto-confirming bookings while also taking a payment or deposit at the point of booking. Why not even run your special nights/occasions using this too? New Year's Eve take the payment of £50 per person at the point of booking.


Collins Pre-Orders allows you to:

  • Send your menus to your customers who can then manage their own pre-order with their own colleagues and then submit the order back to you when complete

  • Take payment for the pre-order/a percentage of the pre-order at the point of ordering

  • Automatically chase customers who haven't returned their pre-order yet

  • One-click printing of place cards with the customer name and order on

  • Take pre-orders at the point of booking. Here's a scenario with Collins Pay included - Christmas Booking > Auto-Confirm > Select what you want to order form the set menu > Pay 50% of your pre-order as a deposit > Confirm booking...All done in real-time with no need for human interaction